Activity 4: Idea Generation
When an identified challenge needs more or faster progress toward a successful outcome, we must act on the ideas generated. This includes both the initial ideas and new ones developed by responding to feedback and the lessons learned during implementation. The next step is to carefully triage and select the one or two ideas that hold the most promise.
This selection process involves a nuanced evaluation of potential impact, the confidence in achieving that impact, and the effort required to realize the idea. Additionally, it’s essential to consider the organization’s capacity constraints, even though this may limit the scope of what teams can pursue right now.
CASE proposes that this triage and selection isn’t an annual process but a near just-in-time process. When performed annually, no account can be made for feedback and new ideas. There is no need to plan commitment to the delivery of ideas until there is capacity and a need to do so. By delaying this commitment, more information is known and available to make an informed choice. Keep all options open until you need to make a decision.
We can use the same method for prioritizing ideas that we used to prioritize challenges for investment. As a recap, we use the ICE (impact, confidence, and effort) subjective inputs to sort the ideas into different groups.
The general form of priority for an idea is:
“Achieving this idea has [low, medium or high] outcome impact,
and we have [low, medium, or high] confidence that it is achievable
with [low, medium, or high] effort.
We aren’t looking for perfect rank ordering. Given the brevity of the idea, that would be unattainable without a lot of detailed planning. Instead, we are looking to reduce the 25 ideas to the top one or two with some group consensus. The impact, confidence, and effort values are set relative to the other ideas being discussed.
When facilitating triaging and idea selection in group settings, here is a list of non-leading questions that can help guide your teams:
Impact
Confidence
Effort
By asking these questions, you facilitate a comprehensive discussion that can help your team thoroughly evaluate each idea against the key criteria of Impact, Confidence, and Effort, guiding them toward a consensus on how to rank each idea appropriately.
The goal is to be continuously ready to select an idea and move it into the development or “do” pipeline. Until this point, the more ideas, the merrier, but that stops here. Too many ideas in progress simultaneously will cause complete traffic jams in the workflow. Teams will be overwhelmed. Starting too many ideas at once leads to Congestion Collapse; Too much work in a system (cars on the road, shoppers wanting to checkout, web servers selling Taylor Swift tickets), and causes exponential growth in the waiting time for a “service.” We need to avoid this, and much of that happens in the next activity (Plan and Coordinate), but it all starts by selecting just the most urgent and likely to succeed ideas.
The abovementioned ICE method separates the work into multiple value-versus-impact buckets. Often, there are still several viable candidate ideas vying for one spot. Before the final decision, a group often needs to pick one. Here is some general advice when working with groups on this final selection:
If the triage process is done well, this final idea selection will be fast and agreed upon. If there is significant discussion at this level, something (more likely someone) wasn’t participating in the original triage process.
Activity 4: Idea Generation
There’s no content to show here yet.